The Sound Burger is a portable analog record player that was launched in 1982. For this project I worked on the art direction for Audio-technica’s 50th anniversary Sound Burger global launch campaign in 2022. We created a series of quirky product key visuals, a brand film as well as a lo-fi “How To” film to teach AT’s audience(both old and new) how to best enjoy your analog music experience.

Agency: AKQA, Director & Production: YUANN/kidzfrmnowhere                                                                                 Creative Director: Yohei Adachi  Copywriter: Hiroyuki Fukuda  Art Directors: Dillon Liu, Reina Hamane  Producer: Mina Yamamoto(Other Credits TBD)