The Sound Burger is a portable analog record player that was launched in 1982 by Audio-Technica. I worked on the art direction for the teaser campaign that was created in Japan and launched throughout AT’s global market. We created a series of lifestyle photos and a teaser film to generate buzz and anticipation for the product launch in late 2022.

Agency: AKQA, Director & Production: YUANN/kidzfrmnowhere                                                                                 Creative Director: Yohei Adachi  Copywriter: Hiroyuki Fukuda  Art Directors: Dillon Liu, Reina Hamane  Producer: Mina Yamamoto(Other Credits TBD)